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Hi friends. This is a portion of the audio for a training event I held to help you get started with your drone business. If you would like the full video recording along with the presentation file, you can request free access here: https://www.flyelectricmonarch.com/readysetdrone/
Show Notes:
Segment 1: Introduction to the Drone MBA Methodology (00:00:00 – 00:02:00)
- Dr. Heather introduces the episode as an audio version of a webinar on the Drone MBA methodology.
- The eight steps of the Drone MBA Methodology are outlined:
- Discover Your Niche
- Research the Market
- Organize Your Business Planning
- Navigate Certifications and Regulations
- Establish Business Operations
- Master Digital Marketing
- Build Your Brand and Community Presence
- Adapt and Innovate
Segment 2: Step 1 – Discover Your Niche (00:02:00 – 00:04:00)
- Discussion on the importance of identifying a niche in the drone business.
- Examples of starting in real estate photography and expanding beyond.
- Advice on leveraging personal contacts and industry knowledge to identify potential niches.
Segment 3: Step 2 – Research the Market (00:04:00 – 00:06:00)
- How to research and analyze the drone market.
- Tips for using Google Trends, job boards, and competitor analysis to assess market demand.
- Encouragement to look for opportunities even if there are no direct competitors.
Segment 4: Step 3 – Organize Your Business Planning (00:06:00 – 00:09:00)
- The importance of creating a basic business plan.
- Key elements to consider in your plan, such as business name, services, pricing, and profit goals.
- The need for flexibility and adaptation in your business planning.
Segment 5: Step 4 – Navigate Certifications and Regulations (00:09:00 – 00:12:00)
- Discussion on the necessity of complying with local and national drone regulations.
- Guidance on understanding drone pilot certification requirements.
- The importance of staying updated on changing regulations and privacy laws.
Segment 6: Step 5 – Establish Business Operations (00:12:00 – 00:16:00)
- Setting up payment processing systems for your drone business.
- The significance of contracts and statements of work to protect your business interests.
- Maintenance schedules and proactive maintenance to ensure smooth operations.
Segment 7: Step 6 – Master Digital Marketing (00:16:00 – 00:21:00)
- Introduction to the Drone Digital Dominance Method.
- Detailed explanations of various digital marketing components, including SEO, PPC, branded websites, email marketing, reputation management, thought leadership, and continuous improvement.
- Emphasis on tailoring digital marketing strategies to the UAS industry and targeting specific audiences effectively.
Segment 8: Step 7 – Build Your Brand and Community Presence (00:21:00 – 00:25:00)
- The importance of building a strong local and online presence for your drone business.
- Strategies for engaging with the community, forming partnerships, and creating online communities.
- The value of being known, liked, and trusted within your target market.
Segment 9: Step 8 – Adapt and Innovate (00:25:00 – 00:29:00)
- The significance of adaptability and innovation in the ever-evolving drone industry.
- The need for flexibility in business planning and embracing changes in technology and regulations.
- Staying up-to-date and continually improving to thrive in the drone business.
Conclusion:
- Dr. Heather wraps up the episode, reiterating the eight steps of the Drone MBA Methodology and the importance of adapting and innovating in the drone industry.
